Meet the Founders
Curtis Yoi
Coach, question-asker, and pattern-breaker—always chasing the next EFFIT moment.
Van G
Relentless explorer and storyteller who sparks EFFIT moments in everyone he meets.
From a single “EFFIT” moment to a growing global community—here’s the story.
Effit began in a moment neither of us saw coming. After Curtis survived a sudden cardiac arrest—thanks to Van G's quick action—we were both confronted with how short life really is. That wake-up call stripped away hesitation. We saw how many people were waiting to live, and we knew we couldn’t wait anymore. Effit was born from that urgency—an invitation to act now, not someday. Curtis’s deep work in effectiveness found its perfect match in the bold spirit of Effit.
Today, Effit blends coaching, technology, and a generous dose of “why‑not?” to help you channel effort into breakthroughs—whether that’s running your first ultra, launching a dream project, or simply living with more intention.
Cut through the noise and name your true desire.
Share Effit moments—because momentum multiplies together.
Let the next step surface naturally
Coach, question-asker, and pattern-breaker—always chasing the next EFFIT moment.
Relentless explorer and storyteller who sparks EFFIT moments in everyone he meets.
Ready for your own Effit moment? Get the first chapter of the Effit Journal—free—and weekly sparks of momentum.