Meet the Founders
Curtis Yoi
Systems thinker, coach, and co‑creator of Contrast Modeling. Passionate about turning ideas into lived experiences.
Sydney [Last Name]
Relentless explorer and storyteller who sparks “EFFIT” moments in everyone he meets.
From a single “EFFIT” moment to a growing global community—here’s the story.
Effit was born the moment two friends—Curtis and Sydney—looked at their “someday” lists and said, “Eff it, let’s start now.” What began as a rally cry for personal transformation grew into a system that anyone can use to find clarity, gather community, and move with bold momentum.
Today, Effit blends coaching, technology, and a generous dose of “why‑not?” to help you channel effort into breakthroughs—whether that’s running your first ultra, launching a dream project, or simply living with more intention.
Cut through the noise and name your true desire.
Share Effit moments—because momentum multiplies together.
Let the next step surface naturally
Systems thinker, coach, and co‑creator of Contrast Modeling. Passionate about turning ideas into lived experiences.
Relentless explorer and storyteller who sparks “EFFIT” moments in everyone he meets.
Curtis and Sydney commit to living Effit and documenting the process.
Opening Effit.Coach and releasing the first journals and tees.
Early access to the Effit App and a thriving global community.
Ready for your own Effit moment? Get the first chapter of the Effit Journal—free—and weekly sparks of momentum.